EP. 135 - 2025 ABM TRENDS REVEALED! 🍾 Mason Cosby & Evan Cox on the Future of Account-Based Marketing

In this episode of Scrappy ABM, host Mason Cosby discusses the top trends in Account-Based Marketing (ABM) for 2025 and beyond with marketing director Evan Cox. They explore emerging strategies and key shifts shaping the ABM landscape.

Best Moments:

(01:12) Influencer marketing in B2B is on the rise

(02:58) The increasing use of AI in ABM programs

(04:23) ABM as a buzzword is decreasing, being replaced by GTM (Go-to-Market)

(05:19) ABM programs are becoming more focused and less flashy

(05:51) The future of ABM involves coordinated efforts between marketing and sales