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Scrappy ABM
EP. 135 - 2025 ABM TRENDS REVEALED! 🍾 Mason Cosby & Evan Cox on the Future of Account-Based Marketing
Jan 16, 2025
07:09
In this episode of Scrappy ABM, host Mason Cosby discusses the top trends in Account-Based Marketing (ABM) for 2025 and beyond with marketing director Evan Cox. They explore emerging strategies and key shifts shaping the ABM landscape.
Best Moments:
(01:12) Influencer marketing in B2B is on the rise
(02:58) The increasing use of AI in ABM programs
(04:23) ABM as a buzzword is decreasing, being replaced by GTM (Go-to-Market)
(05:19) ABM programs are becoming more focused and less flashy
(05:51) The future of ABM involves coordinated efforts between marketing and sales
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode