In this episode of Scrappy ABM, host Mason Cosby discusses the top trends in Account-Based Marketing (ABM) for 2025 and beyond with marketing director Evan Cox. They explore emerging strategies and key shifts shaping the ABM landscape.
Best Moments:
(01:12) Influencer marketing in B2B is on the rise
(02:58) The increasing use of AI in ABM programs
(04:23) ABM as a buzzword is decreasing, being replaced by GTM (Go-to-Market)
(05:19) ABM programs are becoming more focused and less flashy
(05:51) The future of ABM involves coordinated efforts between marketing and sales
Scrappy ABM