John Franklin (⁠https://twitter.com/johnisbuilding?lang=en) and Mateo Lopez reunite with Dan Trink (https://www.instagram.com/dantrink/?hl=en) from The Fort NYC (https://www.thefortnyc.com/). Last time we talked about their content strategy. Now, Dan's unpacking the strategy that drives their gym's profits.

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Show Notes:

(00:00) Introducing Dan Trink

(2:20) CrossFit dreams and career paths

(8:33) How Dan got his start in the industry

(11:10) Hiring good people and staff treatment

(16:24) Challenges of creating career stability

(21:23) Do gym owners need to be present in the gym?

(25:42) Training, packaging & pricing at The Fort NYC

(27:59) Discussing 2-week paid trials

(29:53) The sales process and nurturing strategies

(35:33) Setting client goals & building community

(40:47) Opening The Fort flagship location

(43:16) Buildout and rent costs in NYC

(51:12) Small group personal training design & philosophy

(1:00:22) Creating content for social media

(1:05:38) Using paid ads & expanding business with paid traffic

(1:10:09) What's next for The Fort?

(1:12:54) Where to go if you want to find Dan