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Creator Debates
Should you sell to beginners? (ft. Jay Clouse)
Jun 24, 2024
Entrepreneur Jay Clouse debates selling to beginners versus advanced creators, exploring membership structures, coaching services, tailored products for different audiences, and the importance of evergreen content in membership models.
23:29
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Quick takeaways
- Consider offering a lower-tier membership for beginners to bridge the gap to advanced programs.
- Define transformation outcomes and unique selling points to effectively cater to diverse customer needs.
Deep dives
Considerations for Creating a Membership
The podcast delves into the deliberation of creating a membership preceding the lab for individuals not yet full-time creators, aimed to help them progress to a level suitable for the lab membership. The lab currently filters applicants with a $26,000 average revenue requirement, posing a challenge on whether an additional product serves those at the initial stages. The debate centers on the resources required, societal value, and potential audience confusion when introducing a new product.
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