Case Study: The #1 Source of In-App Purchase Sales

Today's guest is an indie iOS developer success story and creator of Countdown for Disney Vacatio‪n. You will discover how he increased his revenue by increasing his in-app purchase price and the #1 source of all his sales.

Nick Bonatsakis is an accomplished software consultant with over a decade of experience working on everything from scalable full-stack web applications to award-winning mobile apps.

Countdown for Disney Vacatio‪n: https://apps.apple.com/us/app/countdown-for-disney-vacation/id1532628272

Topics Covered:

• 02:51 - How Nick 5X his revenues  
• 05:01 - Where he converts over 50% of his users
• 06:57 - How adding the word "free" to his pricing page increased conversions
• 08:48 - The sharing feature that gets the most downloads
• 12:03 - How he's getting 50 email subscribers a week
• 14:23 - How to leverage Apps Gone Free campaign with rewarded videos
• 21:48 - Spontaneous App Audit
• 33:06 - Division Calculator App Audit
• 41:00 - Should you give credit to contributors of the app? And where?
• 43:42 - Aspire App Audit

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