Listen to Rory Sutherland in conversation with Richard Shotton about his soon to be released book The Choice Factory: 25 Behavioural Biases that Influence What We Buy.
The Choice Factory available from Amazon: https://www.amazon.co.uk/Choice-Factory-behavioural-biases-influence/dp/085719609X/ref=sr_1_1?ie=UTF8&qid=1516097878&sr=8-1&keywords=the+choice+factory
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