The WP Minute+

Adapting Your Agency To AI and Modern WordPress Workflows

7 snips
Dec 1, 2025
Guest
Brad Williams
Brad Williams, co-founder of WebDev Studios and creator of popular plugins, dives into the intersection of AI and WordPress development. He reflects on nearly 18 years in the industry, discussing the evolution of web workflows and the significance of adapting to new technologies. Brad highlights how AI tools can enhance agency efficiency and address client needs, emphasizing accessibility automation and the use of AI as a collaborative assistant. His insights on navigating client expectations and continuous innovation illuminate the future of web development.
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ANECDOTE

Long Run From DIY Hacks To Big Clients

  • Brad Williams reflected on building WebDev Studios since 2008 and working with brands like Microsoft and AT&T.
  • He described early WordPress work before custom post types and creative hacks like using categories for car listings.
INSIGHT

Incremental Theme Migration Works

  • Theme Switcher Pro lets you run multiple themes on one WordPress site to modernize incrementally.
  • It enables phased migrations: launch block-based pages without a full-site redesign or costly relaunch.
ADVICE

Sell Phased Migrations Instead Of Big Relaunches

  • Offer clients phased theme migrations as lower-cost alternatives to full redesigns.
  • Charge monthly to replace sections over 12–18 months so budgets stay manageable.
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