David speaks with Michael Ashcroft, a writer and Alexander Technique teacher who previously spent 10 years consulting on clean energy innovation.

A lot of Michael's work centres around helping people expand their awareness. He's written several essays and posts I've loved, particularly about the concept of grinding, and how paying attention to our awareness can help us maximise our creativity, productivity, posture and physical engagement.

We talked about:

🔄 Corporate to Self-Employment – Freedom, ambition & avoiding burnout

🤔 Mindset & Decisions – Priorities, big choices & challenges

🧠 Awareness & Focus – Attention, non-fixation & efficiency

🎨 Productivity & Structure – Creativity, discipline & idea management

📝 Writing & Self-Discovery – Process, organising & personal growth

🥷🏽 Missionary vs. Mercenary – Mindset & long-term fulfilment

James Altucher | https://en.wikipedia.org/wiki/James_Altucher

Andrew Huberman | https://en.wikipedia.org/wiki/Andrew_D._Huberman

Paul Millerd | https://www.theknowledge.io/paulmillerd/

Pathless Path | https://amzn.to/3i4LF7J

Khe Hy | https://www.theknowledge.io/khehy-1/

Rules Aren't Real | https://www.theknowledge.io/issue68/

Swimming and thrashing | https://www.theknowledge.io/swimming-vs-thrashing/

Tim Ferriss | https://en.wikipedia.org/wiki/Tim_Ferriss

👤 Connect with Michael:

X/Twitter: @m_ashcroft | https://x.com/m_ashcroft

Course: Alexander Technique | https://expandingawareness.org/courses/

Website: Expanding Awareness | https://expandingawareness.org/

👨🏾‍💻 About David Elikwu:

David Elikwu FRSA is a serial entrepreneur, strategist, and writer. David is the founder of The Knowledge, a platform helping people think deeper and work smarter.

🐣 Twitter: @Delikwu / @itstheknowledge

🌐 Website: https://www.davidelikwu.com

📽️ Youtube: https://www.youtube.com/davidelikwu

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🕺 TikTok: https://www.tiktok.com/@delikwu

🎙️ Podcast: http://plnk.to/theknowledge

📖 Free Book: https://pro.theknowledge.io/frames

My Online Course

🖥️ Decision Hacker: http://www.decisionhacker.io/

Decision Hacker will help you hack your default patterns and become an intentional architect of your life. You’ll learn everything you need to transform your decisions, your habits, and your outcomes.

The Knowledge

📩 Newsletter: https://theknowledge.io

The Knowledge is a weekly newsletter for people who want to get more out of life. It's full of insights from psychology, philosophy, productivity, and business, all designed to make you more productive, creative, and decisive.

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Marie Donoghue on what’s next for Amazon