Content Inc. - The Podcast What If You're Building the Wrong Business? (492)
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Apr 21, 2025 Ever wondered if you're building the right business? It's time to reassess your path and consider what truly makes you happy. Embrace the power of alignment over mere scaling. Discover how aligning your business with your personal values can lead to authentic connections. This enlightening discussion emphasizes the freedom of rewriting your creator journey, encouraging you to prioritize meaningful engagement over busywork.
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Serving Right Audience Matters
- A huge audience isn't always valuable; attracting the wrong audience can harm your business more than having no audience.
- Success comes from serving the right people, building the right products, and aligning business with your values and goals.
Focus On Intimacy, Utility
- Stop chasing virality or fame; focus on building intimacy and being genuinely useful.
- Avoid copying others blindly; ensure your model truly serves your audience and aligns with your life.
Narrow, Deep Audience Wins
- Narrow your audience and go deeper to a focused group of true fans rather than trying to scale wide.
- Build for authentic, profitable relationships with a smaller audience instead of chasing everyone.