Jason On Firms Podcast 524 It’s Time We Stop Trying To Educate Our Clients
Oct 10, 2025
Explore the pitfalls of client education and why experience often trumps information. Shift focus to addressing immediate client pains with tailored solutions. Embrace upfront projects to lower risk and enhance client value. Discover niche offers that draw in clients with urgent needs, and learn about effective practice management tools. Delve into offshore hiring strategies and evaluate the pros and cons of partnerships with larger firms. Finally, find your unique online voice and create engaging, niche content!
AI Snips
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Transcript
Episode notes
Solve Present Pain First
- Clients rarely buy services they don't yet see as solving a present pain.
- Experience often teaches value faster than explanations do.
The Oversell That Loses Clients
- Jason describes overselling when a client asks for simple bookkeeping but receives an expensive full-service proposal.
- The client wanted bookkeeping, not an expensive 'back office in a box', so they bounced.
Frame Messaging Around Known Pains
- Design your website and offers around the pains ideal clients already feel.
- Use short explainer content (e.g., <5-minute looms) to educate solution-unaware prospects efficiently.