The Game with Alex Hormozi 7. Section B. The Expensive Customer Problem | $100M Lost Chapters Audiobook
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Nov 14, 2025 Discover the intriguing concept of the 'expensive customer' and how faster payback can drive scalable growth. Alex delves into the importance of customer-finance acquisition, explaining how ensuring gross profit outpaces customer acquisition cost is crucial. He advocates for a 2x payback strategy, highlighting three key levers to help businesses fund their growth through their customers. Tune in for insightful lessons from Alex's journey to financial success!
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Customer-Finance Acquisition Is The Scaling Lever
- Customer-finance acquisition (CFA) means customers pay you fast enough to fund growth without outside capital.
- Fast 30-day gross profit versus CAC removes cash as the bottleneck and enables exponential scaling.
Cash Velocity Beats Cheap CAC
- Recycling acquisition dollars via quick profit turns one customer into multiple new ones, creating exponential growth.
- Cash velocity (how fast you turn revenue into reusable acquisition funds) is the real limiter of bootstrap scaling.
Get Paid Fast Before Taking External Capital
- Prioritize getting customers to pay faster so you can reinvest cash immediately into acquisition.
- Prefer profitable day-one growth before taking loans or investors so you control timing and terms later.