The Colin and Samir Show LIVE: How Diary of a CEO became YouTube's #1 Show
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Sep 29, 2025 
Steven Bartlett, host of the popular Diary of a CEO podcast and entrepreneur behind Social Chain, shares insights on building a top show. He discusses his unique 'failure team' that embraces experiments to enhance creativity. Steven highlights the importance of adapting ideas based on what resonates with audiences rather than clinging to preconceived notions. He also reflects on personal values, rejecting a $100M offer for happiness, and prioritizing relationships over business deals. Additionally, he explains innovative tools like pre-watch testing to fine-tune content.
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Experimentation Beats Static Strategy
- Build systems that increase your rate of experimentation to learn faster than competitors.
- Incentivize experiments run, not outcomes, to avoid killing productive risk-taking.
Create A Failure Team
- Create a dedicated team whose job is to run and improve experiments across the company.
- Make that team enforce scientific rigor so results are trustworthy and scalable.
Bet On Headroom, Not Current Quality
- Bet on technologies with large headroom for improvement, not current perfection.
- Disruptive tools often start worse but improve rapidly and can outcompete incumbents.
