
 Self-Publishing with ALLi
 Self-Publishing with ALLi Interview: Mindfulness and Adaptability in a Successful Author Career with Matty Dalrymple and Julie Embleton
 Oct 29, 2025 
 In this engaging discussion, dark-fantasy author Julie Embleton from Dublin shares her insights on navigating the indie author landscape. She explores the impact of social media changes and reader boycotts on sales, highlighting her move toward direct sales and authentic marketing. Julie emphasizes the importance of owning your audience and adapting to rising business costs. With a focus on enjoyable marketing tasks and mindful reassessment, she inspires authors to take control of their careers and connect with readers meaningfully. 
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Platform Trust Eroded In 2025
- Julie noticed 2025 social platforms eroded trust and left authors questioning where to engage.
- Platform instability made owning your direct channels feel strategically vital.
Reader Boycotts Changed Sales Patterns
- Julie saw a sharp Amazon sales drop linked to broader reader boycotts and changing habits.
- Sales partly shifted to other retailers but did not fully replace Amazon losses.
Audit Subscriptions For ROI
- Audit recurring platform costs and measure return on investment for each service.
- If an expense (e.g., €400/year newsletter) doesn’t pay off, pivot to lower-cost alternatives.
