Ep 375: "The Three W's" of Email Click Through Rate: Pilothouse's Jordan Gordon | AKNF

Feb 2, 2024

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In this all killer no filler conversation, Jordan Gordon discusses the importance of clicks and click flows in multi-stage conversion funnels. He emphasizes the need for assets in the marketing funnel to fulfill three key purposes: telling the user where they are, what they need to do, and what's in it for them. Jordan explains how this philosophy applies to emails and landing pages, and the significance of reinforcing value throughout the customer journey. He also highlights the importance of measuring click-through rate and revenue per click to evaluate the effectiveness of email campaigns. Jordan concludes by previewing the next topic on optimizing conversion funnel support.

Takeaways

Assets in the marketing funnel should tell the user where they are, what they need to do, and what's in it for them.

Reinforcing value throughout the customer journey is crucial for maximizing conversions.

Measuring click-through rate and revenue per click helps evaluate the effectiveness of email campaigns.

Optimizing conversion funnel support, including site abandon, browser abandon, cart abandon, and checkout abandon, is essential for driving conversions.

Timestamps:

00:00:00 - Introduction to Email Marketing Success Strategies

00:02:00 - Crafting Compelling Email Subject Lines for Maximum Engagement

00:04:00 - The Importance of Email Content Consistency & Value Reinforcement

00:06:00 - Optimizing Email to Landing Page Conversion Funnels

00:08:00 - Strategies for Seasonal Launches and Product Promotions via Email

00:10:00 - Future Email Marketing Topics: Conversion Funnel Support and Anti-Spam Techniques

Hashtags:

#EmailMarketing #DigitalMarketing #DTCpodcast #MarketingStrategies #ConversionOptimization #CustomerRetention #SubjectLines #EmailCampaigns #PilotHouse #AllKillerNoFiller

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