Sweat Equity 48 Min To Develop The Best Content Strategy
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May 14, 2024 Learn about the importance of storytelling in content strategy, reverse engineering viral growth, controversial content marketing tactics, demand creation strategies, productivity tools, and enhancing podcast content through listener feedback.
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Power of Brand Storytelling
- Brand storytelling amplifies your mission, vision, and value prop to shape customer identity.
- Every content touchpoint should fuel this narrative to create a deeply connected brand community.
Content Marketing 2.0 Defined
- Content marketing 2.0 is creating content that drives a narrative aligning with brand values.
- This approach shapes how audiences relate emotionally to your brand's mission and identity.
Reverse Engineer Content Strategy
- Use tools like Social Blade and Viral Finder to spot content growth outliers and reverse engineer strategies.
- Analyze top-performing posts by type, format, purpose, and story to identify what resonates with your audience.