Sweat Equity
48 Min To Develop The Best Content Strategy
May 14, 2024
Learn about the importance of storytelling in content strategy, reverse engineering viral growth, controversial content marketing tactics, demand creation strategies, productivity tools, and enhancing podcast content through listener feedback.
48:30
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Quick takeaways
- Developing a content strategy impacts all marketing channels and requires storytelling with practical advice.
- Using a framework and tools can help reverse engineer viral growth for successful content strategies.
Deep dives
Capturing Demand through Product Packaging
Packaging plays a key role in capturing demand, as demonstrated by how HelloFresh targeted customers with specific dietary requirements. By sending ingredients and requiring customers to cook the meals themselves, they appealed to individuals with dietary preferences who are conscious of how their food is prepared and sourced.
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