144 | 12 Days of Podcast Growth Day #2: Defining Your Audience

In this episode, Kevin discusses the importance of defining your podcast audience based on psychographics rather than traditional demographics. He also emphasizes the importance of offering tangible benefits to the audience and provides examples of different podcast audiences. Additionally, he talks about the significance of having clarity and focus on your potential listeners and how defining your audience and your show's mission can help attract your target audience and grow your podcast.