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Joanne Bolt, CEO of Podcast Her, shares insights on monetizing micro podcasts with affiliate partnerships and personal sponsorships. Emphasizes utilizing podcasts as a core business asset. Discusses benefits and challenges of podcasting, including the growth potential in solitude. Provides strategies for increasing visibility through SEO and authentic message sharing.
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Quick takeaways
- Leverage affiliate revenue by aligning offers with listener interests to monetize a micro podcast from the start.
- Building relationships with your audience through podcasting is essential for success, emphasizing the unique value of your message and voice.
Deep dives
Monetizing a Micro Podcast from Day One
Monetizing a micro podcast from the beginning involves understanding your highly engaged and loyal audience to leverage affiliate revenue and avoid chasing down sponsors. By aligning affiliate offers with listener interests, you can fund your business early on without relying on traditional sponsorships, promoting products and services to your niche audience.
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AI-powered
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Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode