The B2B Revenue Executive Experience Episode 194: Unfiltered Marketing: 3 Trends Every Marketer Must Know w/ Stephen Denny
Feb 23, 2021
33:07
If you’ve been paying attention to, well, anything for the past few years, you’ll know it’s getting harder to know who you can trust.
And knowing this can make you a better marketer.
That’s one of the key insights Stephen Denny, Managing Director at Denny Leinberger Strategy, learned writing his book Unfiltered Marketing.
In today’s episode, he and I discuss the 3 key insights from his book:
- Why trust is collapsing
- Why people now only trust themselves
- How brand loyalty has changed in light of these facts
This post includes highlights of our podcast interview with Stephen Denny, Managing Director at Denny Leinberger Strategy and Author of Unfiltered Marketing.
For the entire interview, you can listen to The B2B Revenue Executive Experience.
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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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