This Week in Startups

Building a production location marketplace with Hank Leber, Co-Founder of Giggster | E1196

Apr 9, 2021
Hank Leber, Co-founder of Giggster, brings his tech entrepreneurship expertise to the table as he discusses revolutionizing the film and event production landscape with a unique marketplace. The conversation dives into the untapped potential of the film location industry, tax benefits for homeowners, and navigating the challenges of growth and supply in this booming space. Hank also highlights the evolving nature of content creation amidst influencer culture and shares insights on strategic investments in a post-pandemic world.
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ANECDOTE

Giggster's Origin

  • Hank Leber's co-founder, Yuri, rented his house to CSI Miami for $70,000.
  • This experience exposed the archaic processes of the location industry, inspiring Giggster.
INSIGHT

Airbnb vs. Productions

  • Platforms like Airbnb are unsuitable for productions due to their different impact.
  • Productions involve more people, equipment, and potential disruption than typical overnight stays.
INSIGHT

Evolving Giggster's Model

  • Giggster initially resembled Airbnb but realized productions need professional handling.
  • Larger productions require services beyond simple booking, like permitting and logistics.
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