273 - How a ROYALTY Program is Generating Massive Profits

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Yaron Goldman is the CEO of Finally Restaurant Group, which overseas Rob & Chip House, TJ Ribs, and Rio Sabinas. We talk about Yaron's journey and insights he's learned along the way, but mostly we talk about some of the innovative things they've instituted across all of their units. Most notably, he talks about how most loyalty programs fail at doing what they're actually supposed to do. He also shares his strategy for scrapping a loyalty program and rolling out a ROYALTY program instead.

IMPORTANT LINKS:

Finally Restaurant Group: https://finallyrestaurantgroup.com/
Rib & Chop House: https://ribandchophouse.com/
TJ Ribs: http://tjribs.com/
Rio Sabinas: https://riosabinas.com/

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