Secrets To Scaling Your Ecommerce Brand Ep 512: How To Make 99% Margins On Your Shopify Store with Steven Sisskind, The Hero Company
From unearthing the challenges of working with agencies to dissecting the pivotal role of data in marketing decisions, they shine a light on the critical components that underpin successful e-commerce expansion.
In this episode, Jordan West and Steven Sisskind, CEO of RealDose Nutrition, dive deep into the world of digital marketing and direct-to-consumer businesses, focusing on data-driven decision-making and implementing the EOS system. They take a closer look at funnel marketing for supplements and health products, the power of long-term customer value, and the impact of back-end marketing strategies.
Listen and learn in this episode!
Key takeaways from this episode:
- The benefits of implementing the EOS (Entrepreneurial Operating System) in their businesses, including transparency and visibility within the organization.
- The importance of choosing agencies that understand the business sector and have the required skills, experience, and capabilities in areas such as funnel marketing, creative content creation, media buying, and data analytics.
- Bottlenecks in operations, such as inventory and data management, emphasizing the need for efficient processes.
- Focus on long-term customer value and back-end marketing to create a lifetime value through repeat purchases and subscriptions.
Recommended App/Tool:
Workflowy: https://workflowy.com/
Slack: https://slack.com/
Zoom: https://zoom.us/
Google Workspace: https://workspace.google.com/
Clickup: https://clickup.com/
Monday: http://monday.com/
Recommended Audiobook/Podcast:
Founders: https://www.founderspodcast.com/
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
Today’s Guest:
Steven Sisskind, CEO of RealDose Nutrition, an entrepreneur who co-owns a direct consumer Internet online business, with four brands in the supplement and digital information product markets. They drive traffic to their brands via cold traffic from platforms like Facebook and YouTube, as well as affiliate traffic and native email marketing. Their business also includes up sells and down sells within their sales funnels.
Connect and learn more about Steven and The Hero Company:
Website: https://theheroco.com/
Email: steve@theheroco.com
LinkedIn: https://www.linkedin.com/in/stevensisskind/