The Land Investing Business Secrets Land Investors are Lazy (and that's good thing for you) (Podcast Ep#151)
Nov 20, 2025
Hunter and Kevin share their insights on why laziness among land investors can be a competitive advantage. They discuss effective marketing strategies, highlighting the resurgence of custom mailers and the importance of follow-up. The duo delves into using VAs for tasks like market selection and building strong relationships with realtors. They also reveal metrics on mail ROI and provide a sneak peek into their community-focused course aimed at scaling land businesses smartly.
AI Snips
Chapters
Transcript
Episode notes
Use Custom Mailers To Boost Response
- Do use customized mailers to increase open and response rates instead of generic one-page letters.
- Try varied colors, stamps, and tailored messaging to stand out in crowded mailboxes.
Mailing Is Back And Predictable
- Mailing remains a primary channel because targeted or premium mailers can still produce predictable deals despite higher costs.
- Either scale volume or hyper-focus on small custom batches to make mail profitable.
Measure Mail ROI Per Deal
- Track conversion metrics from mailers so you know lead-to-deal ratios and true ROI instead of guessing.
- Use the math: Hunter estimates ~6,000 letters per deal and ties that into profit per deal to validate mailing.