051 - Breaking the 80-20 Rule: Strategies for Increasing Channel Partnerships and Profitability

Ever wondered why 80% of your revenue seems to come from just 20% of your partners? 

Tune in as we unravel the surprising implications of Pareto's principal and how it shapes focus, recruitment, and incentive models. 

In the channel, size doesn't always matter, it's the value that counts. We spotlight the potential pitfalls of working with big partners who view their marketing teams as profit generators and reveal tactics to ensure you're getting a solid return on your investments. Plus, we highlight the untapped potential of smaller, niche partners, specializing in specific fields, and how they can help in building a joint value proposition.

As we wrap up, we reveal the opportunities to break the confines of the 80-20 rule and maximize growth in the channel through tooling and automation. 

So, gear up for some insightful discussions, and let's break the 80-20 rule together!

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https://channext.com/

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