The Marketing Millennials Why Failure Is Your Best Growth Hack | Bathroom Break #68 đ˝
Aug 11, 2025
Most marketing efforts will stumble, and thatâs okay! The hosts dive into the art of embracing failure, stressing the importance of analyzing setbacks for growth. They highlight how even impressive metrics stem from earlier failures and advocate for a culture that values learning from mistakes. Personal anecdotes add humor as they emphasize letting go of bad ideas to revive morale and redirect resources. Overall, itâs a lively discussion about turning failures into stepping stones for success.
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Failure Is Built Into Email Benchmarks
- Most email open rates are under 50%, so failing to reach most recipients is normal.
- Jay Schwedelson warns celebrating 47% ignores the need to keep improving.
Bad Marketing Usually Goes Unnoticed
- Most bad marketing gets ignored rather than noticed; it simply goes unseen.
- Daniel Murray frames this as an advantage that lowers the risk of testing bold ideas.
Treat Failures As Learning Documents
- Turn failed tests into learning documents that record causes and takeaways.
- Daniel Murray says share these internally to prevent repeating the same mistakes.