Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger

Today we rebroadcast our conversation with Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. In part 2 of our conversation, we are going to discuss how to use data to optimize direct response efforts. Show Notes

Connect With: 

• Ron Jacobs - Website // LinkedIn // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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