In this episode, we chat with Jon Cowley who is the Founder of Whatifi. Jon started his career in Visual effects before forming Whatifi, an intelligent forecasing tool that helps business leaders model and present strategic scenarios in a low-code easy to use environment. In this Podcast we cover: * How a career in FFX turned into CFOTech Startup * How VFX can help bring others into your story * The power of visualisation * Why putting the story in the hands of your audience is important * How the startup modeling scene differs to more established companies * A new way of budgeting * Lesser known planning events you may not have thought of * What the future looks like in this space * Pauls favourite apps And much much more. For the demo of Whatifi, check out Adam Shilton - Tech for Finance on YouTube and skip to the last 15 minutes