Jay Hubbs is the VP of Advertising, Marketing, Innovation, and Analytics overseeing BWH Hotels’ consumer-facing marketing, advertising, and the award-winning Best Western Rewards program.

Today, Jay Hubbs was awarded Marketing Professional of the Year by HSMAI, and in this conversation, we cover:

Why marketing matters today
What Jay is most proud of building over the past year
What experiences have been most helpful in Jay's career journey to date
The role of marketing in providing hospitality
What makes great advertising
The importance and opportunity with loyalty rewards programs
International growth
...and much more

Links:

Resource from Actabl: The Future of Hotel Labor Management: A Smarter, People-First Approach to Profitability

A few more resources:

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Hospitality Marketer of the Year: Jay Hubbs, BWH Hotels