The Game with Alex Hormozi Be Unforgettable: How to Create Content That Resonates (on The Matt Gray Show) | Ep 688
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Mar 22, 2024 
Join entrepreneur Alex Hormozi, a titan in business and content creation, as he shares insights on effective branding and content strategy. He discusses the necessity of solving customer problems through simple, impactful content. Alex emphasizes the delicate balance between perfectionism and timely product launches and reveals his journey of writing lasting books. Tune in for actionable advice on building a brand that resonates and the emotional preparation needed for successful launches!
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Branding as Teaching Behavior
- Branding teaches behavior at scale, associating known values with unknown brands.
- Brand power is measured by the price difference between a commodity and its branded version.
Customer-Centric Content
- Focus your content and brand on solving customer problems and driving value.
- Customer problems can directly inform your content strategy.
Bud Light's Brand Gamble
- Bud Light's partnership with Dylan Mulvaney lost them more customers than it gained.
- Their subsequent UFC partnership aimed to reverse this by associating with a contrasting brand.
