95% Content Using Content To Build Trust At Scale (with Content Marketing Lead @ Clari)
19 snips
Jan 14, 2025 Nehal Tenany, Content Marketing Lead at Clari and a specialist in B2B content strategies, shares her insights on building trust at scale. She discusses the importance of aligning content with business goals and creating demand through engaging strategies. Nehal emphasizes the power of employee-driven content and personal branding on social media. She also explores the potential of TikTok for B2B marketing and the evolving role of content marketers in a creator-driven, AI-enhanced landscape. Measuring success and optimizing audience growth are key takeaways!
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Executive Content Strategy
- Identify your executive's passions and willingness to contribute.
- Create content buckets for each executive based on their interests and comfort levels with different platforms.
Corporate Content Strategy
- Recycle existing content from executive podcasts and keynotes.
- Infuse the voice of the customer to amplify their perspective and partnership.
Employee Advocacy
- Motivate employees to become thought leaders by emphasizing personal brand building and social selling.
- Highlight personal opportunities, like increased visibility and career advancement, to encourage participation.