In this episode, Erik Jacobson talks with Nehal Tenany (Content Marketing Lead @ Clari) about her B2B content playbooks to grow an audience on social, create demand using content, align content with business goals, and activate employee-driven content.
Here’s what you’ll learn in this episode:
- Clari’s content strategy: building trust at scale
- The 3 content pillars: executives, corporate, and employees
- How Nehal operationalizes content with her team
- Building employees' personal brands through social media
- Leveraging cross-channel promotion for audience growth
- Measuring content success and its impact on pipeline
- Turning impressions into conversions with a balanced content mix
- TikTok and its potential for B2B marketing
- Prioritizing focus on platforms with bandwidth constraints
- The future of the Content Marketer role in a creator-driven + AI world
__
This episode is brought to you by Hatch.
Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies.
To learn more, go to https://hatch.fm.
