AI-Driven Marketer: Master Practical AI Marketing Skills

What's Your Authority Score? [The 5-Factor Test]

15 snips
Dec 3, 2025
Discover how to establish undeniable authority in a content-saturated world influenced by AI. Two distinct paths are presented for both novices and seasoned experts. Learn about the '30-30-30' method and the importance of documenting your journey. Explore the five crucial factors defining authority: expertise, ideas, relationships, reach, and depth. Gain insights into building a loyal audience, maximizing outreach, and leveraging unique ideas. Prepare to elevate your influence and revenue with practical strategies tailored for today's market.
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INSIGHT

Trust Becomes The Scarce Asset

  • Trust will become a premium as AI makes average content cheaper and less believable.
  • Building personal-authority will be a key marketing advantage in the AI era.
ADVICE

Measure Authority With Five Factors

  • Assess your authority across five factors: expertise, ideas, relationships, reach, and depth.
  • Use those factor scores to pick actions that match your current stage rather than generic advice.
ADVICE

Match Actions To Your Expertise Stage

  • Differentiate being a paid professional from being an expert or a contributor.
  • Follow stage-appropriate steps: don't try to perform end-stage tactics while you're still a professional.
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