Depth factor: retention to superfans

In this AI marketing podcast episode, Dan Sanchez and Ken Freire wrap up "The Book Experiment" series with a comprehensive 90-day roadmap to building undeniable authority in the age of AI. As AI makes average content cheaper and trust harder to come by, Dan and Ken break down two distinct paths—one for students starting from scratch and one for established experts looking to scale—to ensure you remain the service provider of choice. They detail the "30-30-30" method, how to leverage "learning in the light," and why specific engagement strategies are the leading indicators for revenue and influence.

My Favorite AI Tools

• Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella
• High Level (My all in one marketing platform) - https://danchez.com/highlevel
• Zencastr (Best AI podcast tool) - https://danchez.com/podtools
• n8n (my favorite AI automation tool) - https://danchez.com/n8n

Resources Mentioned

• InstaPost Custom GPT - https://go.danchez.com/instapost
• Zencastr - https://zencastr.com/
• ChatGPT - https://openai.com/
• Gemini - https://gemini.google.com/

Timestamps

• 00:00 - Introduction to the 90-Day Authority Plan
• 02:49 - Track 1 (The Student): The First 30 Days of Niche Selection and Reading
• 11:16 - Learning in the Light: Documenting the Journey
• 13:40 - The Connection Phase: Launching the Podcast and Interviewing Experts
• 22:33 - The Output Phase: Synthesizing Knowledge into Answers
• 30:58 - Track 2 (The Authority): The Packaging Phase for Established Experts
• 36:48 - Finding Your Unifying Theme with AI
• 38:26 - The Growth Phase: The Two-Channel Rule and Engagement
• 45:58 - The Retention Phase: Lead Magnets and Depth Assets