The Digital Agency Growth Podcast Sharon Toerek on Your Agency Legal Toolkit
You may think you have your contracts for clients and you think you have all your boxes ticked - but you are probably missing something very important. Do you have all the client contracts and other legal bits for your toolkit? You’ll find out in this episode! It’s always helpful to have Sharon Toerek on to talk about the changing landscape of legal, and especially today to discuss why you need more than a contract or your boxes have been ticked. This week, episode 134 of The Digital Agency Growth Podcast is about your business legal toolkit!
Watch our new recorded video training: Relationship-Driven New Business At-Scale
In this episode of The Digital Agency Growth Podcast, Dan Englander and Sharon Toerek share the importance of being legally prepared for potential clients asking for exclusivity and actionable steps you can take right now to protect your legal ideas and formulas while also providing more one to many opportunities for growth in your service options.
Sharon Toerek is a marketing law and intellectual property lawyer dedicated to serving agencies. She's also the host of the Innovative Agency Podcast. Sharon is a former President of the American Ad Federation (AAF) Cleveland and serves on the American Association of Advertising Agencies (4A’s) Legal Consultant panel. In the advertising and communications industry, Sharon writes and frequently lectures on the topics of intellectual property protection, marketing agency relationships, and the legal implications of social media.
In this episode, Dan and Sharon discuss the following:
- What Sharon and her clients are really focusing on in terms of IP as things shift and change in the landscape of legal.
- When to know when it’s time to legally protect an idea, project or product, and when you should expect it to pay off.
- How you can protect yourself legally and what you need to have in your business legal tool kit.
- How negotiating with brands and potential clients is changing to the clients asking for exclusivity, and how to navigate that to keep your niche and protect both you and your client's best interests.
After this episode, you’ll feel more prepared for both negotiations with future clients and your own agency's legal toolkit.
Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!
CONNECT WITH SHARON TOEREK:
CONNECT WITH DAN ENGLANDER: