Sedona Chinn, researcher of competing scientific claims, discusses the irony of 'do your own research' advocates not actually conducting independent research. The origin of the phrase is traced to Bill Cooper and its association with online conspiracy theory communities. The evolution of 'do your own research' is explored, emphasizing autonomy and psychological factors. The importance of therapy and declining trust in institutions are also discussed. The phenomenon of shared conspiracy theories between far-right and far-left is examined.
Those who preach the importance of doing your own research often engage in less research themselves, leading to incorrect beliefs and decreased trust in experts.
The phrase 'do your own research' has evolved into a rallying call for anti-establishment beliefs, allowing individuals to assert their independence and skepticism towards experts and institutions.
Deep dives
The Disconnect Between Advocating for Research and Actually Doing It
Contrary to popular belief, those who strongly advocate for doing your own research often don't engage in extensive research themselves. A study by Dr. Sedona Chin from the University of Wisconsin-Madison found that individuals who frequently promote the idea of doing your own research actually held more incorrect beliefs and had declining levels of trust in doctors, scientists, and institutions compared to those who do not emphasize this phrase. This suggests that the phrase 'do your own research' may be more of a declaration to justify one's pre-existing beliefs rather than an actual commitment to seeking out and evaluating information.
The Origins of 'Do Your Own Research' and Its Rise
The phrase 'do your own research' can be traced back to Bill Cooper, an American conspiracy theorist who used the phrase frequently and encouraged his audience to validate his claims. However, it wasn't until the rise of social media and the decline of trust in traditional media and experts that the phrase gained popularity. It became a rallying call for anti-establishment beliefs and a way for individuals to assert their independence and trust in their own judgment rather than relying on experts. This phrase has become increasingly prevalent, particularly during the COVID-19 pandemic and the political polarization surrounding it.
Motivations behind 'Do Your Own Research'
The concept of doing your own research has evolved to become an expression of anti-establishment political identity and an assertion of personal autonomy. People who strongly support this idea are often skeptical of experts and institutions, perceiving their recommendations as attempts to control or dictate their beliefs. The phrase allows individuals to maintain a sense of agency and independence in their decision-making processes, even if it means disregarding scientific consensus or evidence-based information. The value placed on independence and skepticism in American culture further reinforces the appeal of 'do your own research.'
The Complex Relationship between 'Do Your Own Research' and Accuracy
While doing your own research can have positive outcomes when it comes to civic engagement and informed decision-making, its association with declining trust in experts and increasing incorrect beliefs is concerning. Research suggests that individuals who strongly advocate for doing their own research do not necessarily seek more information or engage in unbiased fact-checking. Instead, their endorsement of this phrase may reflect a resistance to accepting information that challenges their preconceived notions, values, or social identities. The tension lies in balancing the importance of information-seeking with the need to navigate biases and the fragmentation of the information ecosystem.
Sedona Chinn, who studies how people make sense of competing scientific, environmental, and health-related claims, joins us to discuss her latest research into doing your own research. In her latest paper she found that the more a person values the concept of doing your own research, the less likely that person is to actually do their own research. In the episode we explore the origin of the concept, what that phrase really means, and the implications of her study on everything from politics to vaccines to conspiratorial thinking.