Firing The Man

How to Sell Your Amazon Business with Ismael Wrixen from FE International

Aug 31, 2021

46:20

Episode 88

We had the pleasure of interviewing Ismael Wrixen, the Executive Chairman of FE International, the market leader in the sale of SaaS, E-commerce, and Content businesses. Over the past decade, Wrixen has overseen 1000+ successful acquisitions totaling more than half a billion dollars in value. Wrixen was also a (NACVA) 2018 40 Under 40 Award winner. Wrixen’s previous background was in large-cap M&A investment banking, where he executed several high profile public deals, namely in the technology sector.

Founded in 2010, FE International is an international company serving clients worldwide. It was named one of The Americas’ Fastest Growing Companies in 2021 and 2020 by The Financial Times and is also a three-time U.S. Inc. 5000 company.

[00:01 - 04:26] Opening Segment

Introducing Ismael Wrixen and sharing our key takeaways from our conversation
Transitioning from investment banking to mergers and acquisitions

[04:27 - 13:19] Quitting Your Job to Be an Entrepreneur

Weighing risk vs. reward when transitioning out of corporate
How work ethic and an entrepreneurial spirit is developed
Advice for those who are transitioning out of their 9-5s
Regrets and timing your exit

[13:20 - 22:33] Helping Over 1100 Founders Exit Their Business with FE International

What FE International does and how they help business owners with valuations, exit planning, optimizing and acquisition processes
What do mergers and acquisitions companies find attractive in a business?
Between SaaS, E-commerce, and Content, which is easiest to run?
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[22:34 - 43:28] Building a Sellable Business

Discretionary earnings disparity between eCommerce and Brick and Mortar
The aggregator market
Things to do now to exit smoothly and profitably
Brokers vs. Aggregators
Learn more about Ismael in the Fire Round!

[43:29 - 44:58] Closing Segment

Connect with Ismael. Links below
Final words

Tweetable Quotes:

“If you're looking to take a business and scale it profitably over time, I'd say FBA and eCommerce, in general, is a great place [to look].” - Ismael Wrixen

“I think a lot of people have potentially been leaving value on the table by getting approached and selling to the first person who wants to have a conversation with them. There is a lot of value in a competitive scenario.” - Ismael Wrixen

Resources mentioned: