L.J. Brock, CPO of Coinbase Is Unflinching in the Face of the HR Status Quo

We are so excited to bring you Kelli and Nolan’s interview with L.J. Brock, the CPO of Coinbase – a trailblazing company that has come under scrutiny in the press for their ‘no politics at work’ stance and talent density policies. L.J discusses how Coinbase continues to innovate to drive the company mission, how they ensure the company hiring standards stay at the highest level, how he works with Coinbase’s CEO Brian Armstrong to conceive of new policies, and how Coinbase sees career development.

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KEEP UP WITH L.J., NOLAN, + KELLI ON LINKEDIN

L.J.: https://www.linkedin.com/in/lbrock/

Nolan: https://www.linkedin.com/in/nolan-church/

Kelli: https://www.linkedin.com/in/kellidragovich/

TIMESTAMPS:

(00:00) Preview and Intro

(02:34) Coinbase's Controversial No Politics at Work Policy

(07:29) The Aftermath of the No Politics Policy

(11:25) Running Headfirst Into Your Death Moment

(13:53) Talent Evaluation: Designing an Interview Process That Gives A Realistic Preview

(15:46) Sponsor - Attio

(17:53) Coinbase's Process of Implementing Radical Changes

(24:13) Making Two-Way Door and One-Way Door Decisions

(25:27) On Transparency and the Challenges of Innovating and Implementing Change

(27:51) Sprint Concept

(29:25) How Talent Density Came to Be at Coinbase

(35:10) The Impact of Hiring Processes on Talent Density

(36:57) Challenges of Implementing Real-Time Feedback

(43:00) Doing Work Trials

(45:47) Being More Equitable and Diverse

(48:46) Moving to Single Pay Target and Stock Grants

(55:41) Grooming and Developing More CPOs and HR Leaders

(59:52) Wrap