Making Privacy Tech Work: Why Process is the Game-Changer

Amanda Moore is a seasoned leader with extensive experience in privacy strategy, technology, and operations. She currently serves as the Senior Director of Privacy at DIRECTV, where she oversees the company’s privacy program with respect to technology and operations. Prior to her role at DIRECTV, she held pivotal positions at CVS Health and AT&T leading technical and business teams. Her career started in information technology but shifted to privacy before the onset of CCPA. Amanda holds the CIPM certifications and is a OneTrust Fellow of Privacy Technology.

In this episode…

Many organizations invest in privacy technology expecting it to deliver instant compliance, only to find that it fails to integrate with existing tools or processes. Adoption often lags when internal teams see privacy as a barrier or when tools are implemented without clearly defined goals. Choosing privacy technology before businesses understand the specific problem they’re meant to solve leads to confusion, inefficiency, and low adoption.

One of the most effective ways to boost technology adoption is to start with a clear understanding of business processes and goals before introducing new privacy tech. Successful privacy programs start by mapping business processes and making small, non-disruptive backend adjustments that minimize disruption. Additionally, building internal awareness through roadshows, clear communication, and simplified privacy impact assessments helps shift perceptions and encourages teams to view privacy as a business enabler.

In this episode of She Said Privacy/He Said Security, Jodi and Justin Daniels speak with Amanda Moore, Senior Director of Privacy at DIRECTV, about integrating privacy technology into business operations. Amanda highlights how strong internal relationships help position privacy as a business enabler, why reframing communication to various business executives enhances support for privacy initiatives, and how measuring privacy program maturity with the use of technology provides more insight than surface-level metrics. She also discusses methods to increase adoption through internal awareness campaigns and simplified assessments, and the long-term value of reputation-building within organizations.