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Can you imagine transitioning from a secure corporate career into the unpredictable world of entrepreneurship while battling imposter syndrome? That's exactly what our guest, Shannon Gregg, PhD and MBA holder did. Known for her expertise in streamlining sales processes and improving CRM systems for mid-market businesses, Shannon shares her compelling journey and unique approach to understanding market patterns. She essentially predicts the market before her customers see it coming.

In this episode, we dive deep into the world of CRM systems, discussing their critical role for small business owners and how starting with something as simple as Google Sheets can be a smart move for your CRM system. Shannon also gives us a glimpse into her personal life, sharing her battle with colorectal cancer and how it led her to value the importance of building a team capable of stepping up during tough times. She shares how this changed her perspective on her long-term business projections and gives insight into strategic hiring and the potential of stretch projects.

As we continue to explore her insights, Shannon emphasizes the importance of being coachable and understanding your business's unique selling points. She shares her advice on strategic hiring, the potential of stretch projects, and the significance of coaching in driving business success. And, if you're looking for a new book to read, Shannon highly recommends Mindset by Carol Dweck. And remember, as Shannon rightly encourages, enjoy the ride, learn from the challenges, and don't forget to practice using your CRM system!

Website - Shannon Gregg: https://shannongregg.com/
Company - Cloud Adoption Solutions: https://cloudadoption.solutions/
LinkedIn - Shannon Gregg: https://www.linkedin.com/in/shannonjgregg/

Software:
CRM - Salesforce: https://www.salesforce.com/
CRM - Salesforce Essentials: https://www.salesforce.com/eu/solutions/small-business-solutions/essentials/
CRM - Streak: https://www.streak.com/
Work Management: https://www.atlassian.com/jira

Mentions:
Book: Mindset - Carol Dweck
Book: Hangry - Mike Evans
Book: Shoe Dog - Phil Knight

Shows/Podcasts: We Work Story, Lula Rose Story, Elizabeth Holmes, Failed Businesses

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