Product Therapy Coaching Focus
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Dec 22, 2025 In this enlightening discussion, product coach Elias Lieberich shares his expertise on the crucial yet often neglected skill of organizational focus. He highlights how the absence of a clear strategy leads to prioritization issues and the difficulty in saying no to competing ideas. Elias explains the traits of a focused team, the importance of alignment across functions, and strategies for saying 'not yet' instead of 'no' to maintain momentum. With actionable insights, he empowers product teams to cultivate clarity and effectiveness.
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Focus Is A Human Problem
- Focus is a human problem: too many good ideas and an inability to say no create overload.
- The larger the organization, the harder it becomes to refuse opportunities and maintain clarity.
Clarity Drives Commitment
- A focused organization gives teams a clear objective so people will go through walls to achieve it.
- Knowing the outcome creates energy and persistence across engineers and designers.
Trade-Offs Reveal Focus
- The litmus test for focus is whether teams can reason about trade-offs when new requests arrive.
- If you can't explain why item A beats item B, you lack focus and cannot defend new interruptions.