

How To Prioritize Risk As a Product Manager
4 snips Mar 10, 2025
Discover why the traditional approach of build-measure-learn might be leading product teams astray. Learn how embracing a learn-first strategy can enhance understanding of customer needs and prevent wasted resources. The importance of gathering early feedback is emphasized to identify usability issues and refine product effectiveness. A structured framework for risk assessment is introduced, promoting a shift in mindset that could revolutionize product management practices.
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Learn First
- Prioritize understanding customer needs before building.
- This prevents wasted time on features that ultimately fail.
Learning Prevents Wasted Effort
- A product team used customer interviews and data analysis before development.
- This revealed that a planned feature, while interesting, did not address a core customer pain point.
Risk Assessment
- Assess the risk associated with each product decision.
- Build first if the risk is low; learn first if there's uncertainty.