The Agile Daily Standup - AgileDad

How To Prioritize Risk As a Product Manager

4 snips
Mar 10, 2025
Discover why the traditional approach of build-measure-learn might be leading product teams astray. Learn how embracing a learn-first strategy can enhance understanding of customer needs and prevent wasted resources. The importance of gathering early feedback is emphasized to identify usability issues and refine product effectiveness. A structured framework for risk assessment is introduced, promoting a shift in mindset that could revolutionize product management practices.
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ADVICE

Learn First

  • Prioritize understanding customer needs before building.
  • This prevents wasted time on features that ultimately fail.
ANECDOTE

Learning Prevents Wasted Effort

  • A product team used customer interviews and data analysis before development.
  • This revealed that a planned feature, while interesting, did not address a core customer pain point.
ADVICE

Risk Assessment

  • Assess the risk associated with each product decision.
  • Build first if the risk is low; learn first if there's uncertainty.
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