Grow Your Video Business 194: Why Being Remarkable Makes All the Difference w/ Muse Storytelling
How do you set yourself apart by impressing your clients? Hopefully, it is something that can land you bigger and better jobs. If you can be remarkable, you’ll find yourself with bigger jobs than you thought possible.
Key Takeaways
- You don’t need to be an expert in everything. Asking for help, building systems, and seeking out the expertise of others is essential for your business to thrive. Build a team if you can. Outsource when needed. True success is a collaborative effort.
- Going out of your way to find opportunities to be excellent and unanticipated will set you apart. Being remarkable means doing more than what others expect from you. Going out of your way to build these positive relationships will result in a massive return on your time and effort.
About Patrick Moreau and Rebecca Rapple
Today, I’m joined by my friends at Muse Storytelling, founder Patrick Moreau and CEO Rebecca Rapple. Their mission is to create well-told stories that lead to positive change. Using the science of storytelling, Muse has told the stories of a diverse collection of brands including Fujifilm and Four Seasons.
Getting the Support You Need to Succeed
Success rarely occurs without help. Rebecca and Patrick know first-hand that one person can seldom do it all themself. Getting outside help and new perspectives will help move the needle of any business forward. It takes courage to admit that you don’t have all the answers, but the alternative isn’t worth the risk.
Being Remarkable in Order to Succeed
Success hinges on being noticed and remembered. In other words, you need to be remarkable. Rebecca and Patrick strive to do just that in their business. You may not feel that you are remarkable, but you are. We all are. Storytelling has the power to showcase your remarkability. If you can seize the moment, take a chance, and tell an unforgettable story, you will make your mark.
Once you identify what makes you excellent, find ways to automate it. That frees you up to find ways to do the unexpected. You’ll have extra time and energy to go above and beyond and impress your clients in ways they never expected.
What are currently doing to be remarkable? What could you try to stand apart? Share it with us in the comments on the episode page!
In This Episode:
- What it means to profit with a purpose [6:49]
- The power of a team to foster psychological safety at work [12:10]
- The exponential return of being remarkable [20:45]
- Building systems of excellence to make a bigger impact [26:48]
- The ingredients of being remarkable that any solopreneur can harness [30:50]
- How Muse’s educational programs help filmmakers develop successful systems for their businesses [38:35]
Quotes:
“One of the things that we always talk about is profiting with purpose. In other words, identify opportunities for your business to make money so you can get the things that you want.” [6:49]
“Being remarkable literally means being worthy of remark. It has to be special enough that someone would actually comment on it proactively. It’s the intersection between being excellent and being unexpected.” [21:29]
“There’s just a couple inflection points; moments when we chose to do something remarkable. We went out of our way and it changed everything.” [24:09]
“When you have excellence dialed in - when you already know how to do it and it’s a given - it frees you up to use all your brainpower and extra time to really focus on what you can do to be unexpected.” [27:34]
“It’s harder now, but that means that it’s more important than ever that you focus on your business. You must really look at how you can be remarkable because if you don’t stand out, you are absolutely going to drown in a sea of supply.” [44:57]
Links:
Find Patrick and Rebecca online
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Additional Links:
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Related Episodes:
Episode 1: How To Be A Better Storyteller & Why It Matters
Episode 83: Why You Need to Understand the Science of Storytelling