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The podcast delves into AI advancements on smartphones and PCs, real-world applications of AI, the impact of women in VC decision-making, challenges in genetic testing, and the transition of a men's brand to target women's market. It also explores isolation at sea, weekend getaways from London, and highlights in London theater.
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Quick takeaways
- ROME expanded into women's apparel to diversify offerings and cater to female customers' needs.
- Communication challenges arose when transitioning to women's line, requiring a strategic approach to target female customers effectively.
Deep dives
Introduction of Women's Line
ROME, an active wear apparel brand, known for its men's collection, recently launched a women's line after years of anticipation and preparation. The company's decision to expand into women's apparel was a strategic move to diversify its offerings and cater to the growing demand from female customers. ROME focused on creating unique products tailored specifically for women in terms of fabrications, fits, and cuts, ensuring that the new line stands out in the active wear market.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode