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Bloomberg Businessweek Weekend - May 24th, 2024
Bloomberg Businessweek
Navigating the Transition to a Women's Line: Challenges and Successes
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Exploring the strategic shift of athletic wear brand Rome from a men's only brand to diversifying into the women's market. CEO Nate Checkett discusses the challenges faced, including rebranding and adapting to new fashion trends, while emphasizing the importance of creating unique products tailored for women. The chapter also highlights the successful early launch of the women's line and the significant growth and impact on mental fitness and wellness integral to the brand.
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