The Lifestyle Investor - Investing, Passive Income, Wealth

113: Niching Down To Scale Up Your Business with Kasim Aslam

Dec 22, 2022

Kasim Aslam, Founder and CEO of Solutions 8, a top-ranked Google Ads agency, discusses the importance of niching down in business growth, structuring your business to serve your lifestyle, and creating value for others. He shares his personal journey of overcoming challenges, including being raised by a single blind mother on social security disability. The podcast explores the benefits of niching down in marketing efforts, the Montessori model in education, and the misconception of financial freedom. It emphasizes the significance of setting oneself up for time and location freedom while working towards financial freedom.

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Introduction

00:00 • 5min

Curating a High Level Community and a Journey into Entrepreneurship

05:29 • 2min

A Tale of Two Cities: From Albuquerque to Scottsdale

07:23 • 2min

The Impact of a Frugal Lifestyle

09:22 • 19min

Growing a Marketing Agency and the Power of Niching Down

28:39 • 5min

The Benefits of the Montessori Model and Niching Down in Business

33:18 • 5min

Exploring the Three Dimensions of Freedom and the Misconception of Financial Freedom

38:04 • 2min

Niching Down for Business Growth

40:28 • 16min

Kasim Aslam is the Founder and CEO of Solutions 8, a top-ranked Google Ads agency that has helped hundreds of organizations grow and scale.

He’s also the author of The 7 Critical Principles of Effective Digital Marketing, featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority, and was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020.

Kasim had to overcome severe challenges on his journey toward becoming one of the world's premier marketing minds. He was raised by a blind single mother on social security disability and was surrounded by people who could have easily steered him toward a life of poverty and crime.

Instead of debilitating him, these circumstances led Kasim to reinvent himself, personally and professionally. He now has a thriving business and a loving family and lives the lifestyle he dreamed of when he was younger.

Today, we discuss why niching down is crucial for the growth of most businesses, the importance of structuring your business to serve your lifestyle, and why financial freedom is best achieved through creating value for others.

Free Gift

He’s giving away his Standard Operating Procedure for Google Performance Max. Use this SOP to build, set up, and optimize successful Performance Max campaigns.

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