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Hal Elrod shares his personal experience of hitting rock bottom during the economic crash of 2007. This led him to a powerful realization that our level of success is closely tied to our level of personal development. Motivated to become a level 10 person and achieve level 10 success, Elrod created a morning routine called the Miracle Morning. Combining six timeless personal development practices, Elrod tested his idea and experienced transformative results in less than two months. He then went on to share his idea with others, receiving positive feedback and realizing the impact it could have on people's lives. This personal experience of overcoming adversity and achieving success became Elrod's big idea, known as the Miracle Morning.