Ep42 | 10 Google Ads Commandments

🎙️ Episode – The 10 Ads Commandments: Making Google Ads Work for Your Clinic

📞 Book a Free Google Ads Strategy Call Here

Have you ever thought, “Google Ads just don’t work for clinics like mine”? You’re not alone—many owners feel the same way after wasting money on bad clicks and no patients. But here’s the truth: Google Ads do work for every clinic—cash-based or insurance, small town or big city—if you know the rules.

In this episode, Jeremy Dupont shares his 10 Ads Commandments—the proven rules that took his own practice from zero to seven providers, filled 75% of their schedules with Google Ads, and allowed him to step away from treating. Follow these, and you’ll turn Google Ads into a predictable pipeline of new patients month after month.

📌 Episode Topics:

• The Truth About Google Ads: Why they work for every clinic—if you set them up right.
• The 10 Ads Commandments: The rules that separate successful clinics from the ones burning cash.
• Rule #1 – Create an Irresistible Offer: Low-risk, high-value evaluations (like the $50 eval that filled 7 PT schedules).
• Rule #2 – Sell on the Phone: Why clinic owners convert higher than admins on discovery calls.
• Rule #3 – Speed to Lead: Why you have 15 minutes, not hours, to respond to new leads.
• Rule #4 – Be Available: Same-day or next-day discovery calls and evaluations keep momentum.
• Rule #5 – Follow Up Like Crazy: 5+ touchpoints in 72 hours and nurturing for 60–90 days.
• Rule #6 – Live Inside Your CRM: Why spreadsheets lose you money and how a CRM keeps leads organized.
• Rule #7 – Think in LTV, Not Just Evals: Sell long-term plans of care to make ads profitable.
• Rule #8 – CRO 101: Optimize landing pages for conversions instead of sending people to your homepage.
• Rule #9 – Build Trust with Google: Get 100+ Google reviews and stack social proof for cheaper clicks.
• Rule #10 – Budget Like a Boss: Spend at least 1x your average LTV and think in 90-day windows, not weeks.

⚡ Quick Wins You Can Use Today:

• ✅ Create a low-barrier, high-value evaluation offer (ex: $50 eval).
• 🎯 Take your own discovery calls to increase conversions.
• 📲 Respond to new leads within 15 minutes.
• 🗓 Always have discovery call & eval spots available within 72 hours.
• 📧 Follow up for 60–90 days with calls, texts, emails, and newsletters.
• 📊 Track everything inside a CRM, not just a spreadsheet.
• ⭐ Build to 100+ Google reviews to lower ad costs and boost conversions.

📣 Why This Matters Now

Google Ads aren’t broken—most clinics just break the rules. By following these 10 commandments, you’ll stop wasting money on bad clicks and start filling your schedule with patients who are actively searching for help. The right setup makes Google Ads the most predictable growth tool for your practice.

📥 Get the 10 Ads Commandments Playbook

Download the full checklist, step-by-step setup tutorial, and learn how to make Google Ads work for your clinic.

👉 Get the Playbook & Book Your Free Call

📱 Follow for More

Follow @_jeremydupont on Instagram for proven clinic marketing strategies in 2025.

Think Google Ads won’t work for your clinic? Think again. Follow the 10 Ads Commandments—and you’ll see just how powerful they can be.