The Game with Alex Hormozi Consistency Is The Key To Beating Your Competition | Ep 955
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Oct 10, 2025 Get ready to level up your content game! Discover the SPCL framework, focusing on status, power, credibility, and likeness to enhance your influence. Alex shares why authenticity and consistency can outshine competition. He explains how live, interactive content fosters deeper engagement and offers tips for targeting your ideal audience. Plus, learn about the importance of building for a specific viewer avatar rather than just chasing views. It's all about quality over quantity, and starting now is key!
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Stack SPCL For Influence
- Use SPCL: Status, Power, Credibility, Likeness to build influence in content.
- Stack all four to maximize likelihood people comply with your requests.
Status Is Control Of Scarcity
- Status means controlling scarce reinforcers people want and is observable.
- One event can create status but combining it with other elements multiplies influence.
Power Comes From Reinforcement Cycles
- Power arises from say-do correspondence: saying something, users acting, then a reinforcing result.
- Successful reinforcement cycles increase compliance with future requests.
