Chris Yates On Pivoting And Profiting During A Pandemic (#003)

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Chris Yates On Pivoting And Profiting During A Pandemic

"I surround myself with others who have already started to take that leap or who are already a few steps ahead"

- Chris Yates

Chris Yates Chris Yates is Founder of Rhodium Weekend and Partner in Centurica. Rhodium Weekend is a community of 6 to 8 figure digital business owners and investors. Chris has over a decade of experience acquiring and operating digital businesses. Chris has overseen $150 Million in acquisitions of eCommerce, Content, and SaaS businesses. Centurica specializes in helping entrepreneurs, companies and private equity firms buy online businesses.

SHOW NOTES

• The power of building a network around you
• The importance of transforming a website into a lead machine through content
• How Chris solves problems by having the right community of people around him
• Why you need to be in a mastermind group
• Chris' first principles of business: adapt and always learn
• Why it's critical to diversity revenue and traffic to create a busienss of value
• Chris' approach to generating leads through digital marketing
• Generating leads through paid advertising and organic networks
• The power of peer groups
• The importance of working with the trend and not against it
• Ask yourself the question, "what the opportunity in this situation?"
• The value of customer and business relationships
• Chris' challenge with his upcoming in-person Rhodium Weekend in light of the coronavirus
• Dissecting elements of an in-person invent and transferring what you can to virtual
• First principles of both an in-person and virtual event
• How Chris leverages the power of word-of-mouth marketing
• Chris found a way to monetize his passion for connecting people
• The secrets of being a great operator for events
• What to look for in opportunities as an investor
• Why business owners must disrupt their businesses
• Thrive in business when you do what's hard for big companies to replicate
• The strategies Chris deployed to avoid the pandemic from putting him out of business
• How Chris looks at what's ahead in the new economy
• The importance of building trust with your community and customers
• Chris' approach to buying and selling businesses and creating a busi

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