The Town with Matthew Belloni The Murky Metrics of Podcast Success
9 snips
Dec 5, 2023 The podcast explores the challenges of monetizing podcasts and the rise of video versions. It discusses the impact of big tech companies like Spotify and the trend of celebrities starting their own podcasts. The different types of podcasts and the appeal of news-driven shows are explored. The need for consolidation in the podcasting industry and the role of YouTube are discussed. The challenges of podcast discovery and monetization are highlighted.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Profitability and Challenges of Podcasts
01:53 • 4min
The Impact of Big Tech Companies on the Podcast Industry
06:12 • 8min
Different Types of Podcasts and News-driven Pods
14:42 • 3min
Consolidation in the Podcasting World and the Role of YouTube
17:43 • 3min
The Challenges of Podcast Discovery and Monetization
20:15 • 12min