The Murky Metrics of Podcast Success
The Town with Matthew Belloni
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The Challenges of Podcast Discovery and Monetization
The chapter discusses the challenges of podcast discovery on platforms like Spotify and Apple podcasts, comparing it to the ease of discovery on YouTube. It also explores the difficulties podcasters face in turning their shows into successful and profitable ventures. The chapter highlights the higher CPM in the podcast industry and mentions a lucrative exclusivity deal for a show on Amazon.
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