The Business of Podcasting and Finding Your Unique Message With Steve Olsher

Episode 132: If you’re new to podcasting, looking to start a podcast, or simply want to grow your business, this episode is for you! Podcast master and mentor, Steve Olsher, joins Natalie on the mic to break down the evolution of the podcast industry and discuss what the future of podcasting has in store. With the recent explosion of shows launching since the beginning of the pandemic, having a unique voice is more important than ever and Steve and Natalie have some tactics to share for winning the game of discoverability. As the founder and Editor-In-Chief of the Rolling Stone for podcasters, Podcast Magazine, Steve is an integral member of the podcasting community and has coached thousands on how to launch, market, and monetize their own shows. On today’s episode, Natalie and Steve dive into the business of podcasting vs. the podcast as the business itself, how you can determine your podcast's value (and whether selling is a viable option), and why the world needs to hear what puts fire on your soul.  

Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. 

Follow Steve on Instagram and Podcast Magazine and @clubpod on Clubhouse  

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